Logos, voice, boilerplate, founder photos, screenshots. Grab the whole zip or pick pieces below. Embargo lifts on public launch day. Reach us at press@drft.life.
● AT A GLANCE
Fast facts.
COMPANY
DRFT Ltd
FOUNDED
Q3 · 2025
HQ
London, UK
TEAM
11 · HIRING 4
CATEGORY
Behavioral Intelligence
STAGE
Pre-launch · Closed Alpha
ALPHA COHORT
412
WAITLIST
24K+
● BOILERPLATE
Copy & paste.
25-WORD PITCH
25 WORDS
DRFT is a behavioral intelligence OS for operators. It reads the patterns across sleep, training, money, calendar and relationships — signal over noise.
100-WORD PITCH
~100 WORDS
DRFT is the operating system for how you operate. Most people are already leaking signal — sleep on a watch, spend on a card, focus on a calendar, HRV on a ring. The data exists; nobody reads it together. DRFT connects to what you already use, runs correlations across six domains — recovery, physical, mental, financial, social, purpose — and surfaces the patterns that change how you decide. Not wellness. Not coaching. Infrastructure for the edge. DRFT is read-only by design, encrypted end-to-end, and built for founders, operators, athletes, and anyone whose output is a direct function of their state.
TAGLINE
1 LINE
Signal over noise. Pattern over prescription.
ONE-LINE · LINKEDIN BIO
1 LINE
Behavioral intelligence OS for operators · Signal over noise · Pre-launch · drft.life
● ASSETS · SVG + PNG
Logos, icons, thumbs.
drft
Wordmark · Dark
SVG · PNG
drft
Wordmark · Light
SVG · PNG
App Icon · iOS
1024² · SVG
D Glyph · Mark Only
SVG · vector
● DRFT · SIGNAL OVER NOISE
Reads the patterns you can't see.
drft.life · PRE-LAUNCH
OG / Twitter Card
1200 × 630
● ORI · 14:22
Your 94-min focus window starts in 2h 24m.
Calendar has 3 calls in that block. Want me to move them?
MOVE · YES
Product · Ori
1080 × 1920
● FOUNDERS
The people.
CO-FOUNDER · CEO
[ Name TK ]
Previously ops at a venture-backed consumer health company. Built self-tracking systems for elite performers for 8 years. Failed at saying no to back-to-back meetings; built DRFT partly as an act of self-reprogramming.
Ex-ML at a mid-stage fintech. Specialist in time-series signal processing and privacy-preserving inference. Believes the best product is the one that cannot look at your raw data even when it wants to.